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Only You Know
WhatsApp | 2021 | Concepting, Copywriting, OLV, OOH
After a privacy backlash earlier this year (2021), WhatsApp wanted its doubtful users to know their privacy is the top priority.
Our challenge was to make the data privacy conversation feel less heavy and write compelling storytelling that was educational and resonant for a global audience.
Featured on: BBC, The Independent, The Drum, US Campaign Live
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