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Bartles & Jaymes And You

Bartles & Jaymes   |   2018   |   Concepting, Copywriting, Web

Bartles & Jaymes rebranded their Premium Wine Coolers and asked us to tell the modern consumer about it.

 

We did so by reintroducing the world to their folksy founders—Mr. Frank Bartles and Ed Jaymes. Please enjoy man-on-the-street interviews between the forefathers of relaxation and the present-day pedestrians. They were a blast to write.

I don't drink but I wrote, actually "Frank" wrote, the official flavor profiles for each newfangled beverage. 

On the website, the team and I, well "Frank," reminded us of all the ways we should relax with a cool Bartles & Jaymes in hand. 

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